Monday, June 1, 2009

Looking for a great bargain?

Advertising guru David Ogilvy says "I do not regard advertising as entertainment or an art form, but as a medium of information..."

Those who put this advert on air not only know their Management basics well, they also take David Ogilvy seriously. After all heart bypass surgeries and angioplasties are hardly entertaining ( hopefully not for the doctors performing them and certainly not for the patients undergoing them) So what would you think if you heard them being advertised on a popular radio station? "Heart surgeries at Rs. 99,999/ ( they seem to know the marketing funda of odd pricing as well!) and angioplasties at Rs.30,999/." What they seem to have forgotten to tack on is the line that will have the buyers queueing up- 'Offer valid only till supplies last. Rush now!' After all who can resist a good bargain!

As for me, I am waiting for the day they advertise 'Buy one , get one surgery free'. I know how to drive a hard bargain!

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