Wednesday, July 1, 2009

Name game

They have called it an engineering marvel, a new age sculpture, a short cut (ok, so not every one is blessed with imagination). What they cannot agree on though , is what to 'call' it!
The bridge has not even been open for twenty four hours and there is already a controversy about it. ( Actually, I should be happy it took at least that long before the controversy came up) Some want to name it after Rajiv Gandhi, while others want to name it after Veer Savarkar. This is a beautiful futuristic looking piece of engineering, which will cut the commute drastically. Instead of appreciating it, admiring it and making the best possible use of it, we create a controversy.

Whether the bridge is called by this name or that, it will still do the same, and be the same for the commuters. 'A rose by any other name ..' and all that. Humans can find a problem in anything... maybe because controversy draws attention. It is also the easiest and most sure-fire way to get attention. ( How many can identify Rakhee Sawant at a glance?)

As for Shakespeare's contention of 'what's in a name' , well, there is a lot of mileage to be gained from the controversy you stir up and in this day and age, who doesn't want their fifteen minutes of fame!!

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